Independent Illustration & Graphic Design Studio
The Melbourne creative design studio of Matt Broughton.
Hello
I’m an independent illustrator and graphic designer based in Melbourne, helping clients everywhere turn complex ideas into crafted, production-ready artwork.
Concepts to production-ready artwork
My illustration and freelance graphic design studio was established in 2009, built on a foundation of 12 years working in-house across ad agencies, marketing departments, and apparel brands. Today, I operate as a dedicated external creative partner.
I don’t just create artwork; I work directly with clients through the entire process, taking the time to understand a brief, map out the right visual direction, and turn initial ideas into something tangible. From rough concepts through to final production, I help translate your requirements into strategic brand assets, original illustrations, surface patterns, books, packaging, and data visualisations.
Hands-on and digital design
By combining hands-on artwork with digital design, I bring a crafted, intentional feel to every project. The result is human-centred artwork that retains an authentic depth, built production-ready for print, digital platforms, packaging, and textiles.
Every project is tailored specifically to your brief, giving your brand an original visual voice. The result is custom artwork that feels distinct, elevated, and impossible to mistake for anyone else’s.
From the workshop floor to the studio
My career didn’t start with a click of a mouse. Learning graphic art from the ground up through traditional signwriting, hand-lettering, and screenprinting, I built my foundation right on the workshop floor.
After formalising my studies in graphic design, that tactile reverence for ink, layout, and craftsmanship stayed with me; I still return to my roots today through hand-carved linocut prints.
Having navigated every major industry shift from analogue to digital and AI, I bring decades of hands-on production discipline to every commercial illustration and design project.
For a deeper dive into my background - read more
Why Work With Me?
30+ Years of Industry Experience: Including 12 years in-house across commercial print, ad agencies, marketing teams, and apparel labels.
An Off-Site Art Department: A flexible, dedicated extension of your team for brands, publishers, and non-profits worldwide.
No-Fuss, Production-Ready Artwork: From hand-carved linocuts to complex brand systems, delivering original, press-accurate files for print and digital rollout.
How We Work Together
Operating as your dedicated off-site art department means seamless collaboration from day one:
Shared Asset Library: All working files and final deliverables are managed via a dedicated shared folder, giving your team immediate access.
Direct Communication: Clear progress updates via phone, email, or video call keep projects running on schedule across time zones.
Complete Confidentiality: Mutual NDAs are standard practice, keeping your intellectual property and upcoming rollouts strictly protected.
Explore the portfolio
Graphic Design
Information Design
Textile Design
Illustration
Selected Clients & Collaborators
Transparency International Australia • Knox City Council • Trajan Scientific • Brenniston First Aid • Kmart • French Connection UK • Unison • Penguin Random House NY • Hipkiss Publishing House • Deakin University • The Australian Centre for Social Innovation • Coco & Pud • Pullman Melbourne • Fitted for Work • Centre for Multicultural Youth • Biodiversity Legacy • OfficeWorks • Priceline • Subtle Tea Vodka
What People Are Saying
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“As a workplace first aid and safety organisation, our visual communications need to be eye-catching, accurate and easily understood across a broad spectrum of the working community.
Matthew has developed a unique style and visual language that has come to define our brand. His colourful illustrations and bold infographics successfully communicate complicated first aid instructions with minimal text required. His output is both efficient and economical, cleverly re-inventing concepts and characters in new and innovative ways.
He responds promptly to emails, provides accurate timelines and delivers entire projects via email communication only - no wasting time on missed phone calls - and his admin is methodical, reliable and easy to follow.
I thoroughly enjoy working with Matthew and couldn’t be happier with the visual communications he’s created under our name.”
Pia Abrahams, Creative Director,
Brenniston/Cato Group -
“After a lot of stressful back and forth with a previous designer not understanding my vision, I came to Matthew with a short time frame before my launch and he totally nailed it! His graphic design and illustrations perfectly encapsulated what was in my head and then some. He completely brought my brand to life and I get so many compliments on my packaging and branding.”
Samantha Griggs
Subtle Tea -
“Matthew is an awesome illustrator, who has a level of professionalism and eye for detail that makes him one of the best we have worked with. His art is fantastic, but working with him is even better. He has always helped the business out with guidance, knowledge and improvements. The book Frankenstein has turned out to be our best to date, and this is due to Matthew's art and support in creating the best visually beautiful book.”
Stephen Hipkiss
Publisher at Hipkiss Publishing
Need a copy of my folio to have on file?
Download my selected works and contact details PDF portfolio below.
Professional Affiliations
I am a professional member of the Australian Graphic Design Association (AGDA) and Illustrators Australia, upholding their professional standards and codes of conduct in all my projects.
