Health & Safety Infographics
Calendar covers
Project Scope & Deliverables
Client: Brenniston First Aid
Project Scope: Custom Asset Library, Information Design & Workplace Safety Infographics
Medium & Style: Scalable Vector Illustration (Adobe Illustrator)
Client Location: Melbourne, Victoria, Australia
The Challenge: High-Volume Precision & Medical Accuracy
Brenniston First Aid reached out to me to design a comprehensive suite of safety illustrations for their calendar campaigns, targeting two very different audiences: heavy industrial workplaces and schools.
As one of the most trusted infographic illustrators in Melbourne, I was tasked with a brief requiring over 20 unique, highly specific medical scenarios—covering everything from concussion protocols to hypoglycaemia recovery. The real challenge was twofold: I had to maintain absolute medical and anatomical accuracy down to the smallest detail while producing a massive volume of work that felt cohesive, engaging, and strictly on-brand.
The Solution: A Scalable Vector Puppet System
To handle the high volume without sacrificing quality or precision, I built a custom vector asset library from scratch. Leveraging my dual background as one of the established graphic designers in Australia who specialises in technical data, I designed the characters as "digital puppets" with flexible postures and interchangeable clothing, gear, and medical assets.
This systematic approach allowed me to rapidly build and iterate complex scenes while keeping the underlying anatomy and first aid procedures perfectly accurate. Operating as an off-site art department, I collaborated directly with school nurses and workplace first aid experts to vet every single visual cue against rigorous safety standards. The final package delivered two distinct hero cover designs and a complete, year-long series of monthly infographics. By bridging traditional graphic clarity with a smart digital workflow, I supplied Brenniston with a turnkey visual system—the kind of professional, scalable solution that sets top-tier infographic illustrators apart—ready to deploy across their entire marketing and training print run.
Testimonial
“Matthew has been creating original, highly effective graphic design for The Cato Group since 2017.
As a workplace first aid and safety organisation, our visual communications need to be eye-catching, accurate and easily understood across a broad spectrum of the working community.
Matthew has developed a unique style and visual language that has come to define our brand. His colourful illustrations and bold infographics successfully communicate complicated first aid instructions with minimal text required. His output is both efficient and economical, cleverly re-inventing concepts and characters in new and innovative ways.
He responds promptly to emails, provides accurate timelines and delivers entire projects via email communication only - no wasting time on missed phone calls - and his admin is methodical, reliable and easy to follow.
I thoroughly enjoy working with Matthew and couldn’t be happier with the visual communications he’s created under our name.”
