Packaging Graphic Design and Illustration
Subtle Tea's Vodka Iced Teas: A Blend of Flavor and Design
Subtle Tea has recently introduced a line of Vodka Iced Teas that's catching attention not just for its taste, but for its striking visual presentation. I collaborated with Founder Samantha Griggs to create packaging that's as much a feast for the eyes as the tea is for the palate.
The labels on these cans are works of art in themselves. Drawing inspiration from vintage aesthetics, particularly 1970s design, each illustration tells a story of the natural ingredients within. It's a clever fusion of nostalgia and modern design principles that's likely to resonate with discerning consumers.
Beverage packaging for Subtle Tea, illustration, and graphic design.
Graphic design of packaging for Subtle Tea Vodka Iced-Tea
What's particularly interesting is how the design communicates the product's values. The clean, minimalist layout isn't just a style choice - it reflects the purity of the product itself. There are no artificial sweeteners, sugars, or flavors here, and the design makes that clear without needing to spell it out.
Samantha's vision for these hard iced teas seems to have been right on target. She's tapped into evolving consumer preferences, creating not just a drink, but an experience.
T-shirt Graphic
For those interested in design, the packaging offers a fascinating study. The vintage-inspired aesthetic isn't just a superficial choice - it's a carefully considered design decision that speaks to lovers of mid-century design while still feeling contemporary.
Ultimately, Subtle Tea's Hard Iced Teas offer more than just refreshment. They're a sensory experience that combines taste with visual appeal. Each can be like a small piece of design history, inviting consumers to appreciate the artistry that goes into creating a cohesive brand experience.
Whether you're a design enthusiast or simply someone who appreciates attention to detail, Subtle Tea's new line is worth checking out. It's a testament to how thoughtful design can elevate a product from mere consumption to a curated experience.
Here's to sipping elegance, visual exploration, and the curated design narrative that enriches the drinking experience. In the world of Subtle Vodka Iced Tea, every label tells a story, and every sip is an immersion into the vintage-inspired elegance of design. Cheers!
Visit Subtle Tea’s website, subtletea.com.au
Testimonial
“Matthew is honestly incredible; I’m so glad I found him! After a lot of stressful back and forth with a previous designer not understanding my vision, I came to Matthew with a short time frame before my launch, and he totally nailed it! His graphic design and illustrations perfectly encapsulated what was in my head and then some. He completely brought my brand to life, and I get so many compliments on my packaging and branding. Thanks Matthew!”