Place-Branding & Property Marketing Illustration — Eighteen Park (Brisbane Real Estate)
Eighteen Park web landing page with custom linocut illustrated print of the Brisbane River
Introducing Linocut artwork and illustrations for a new Brisbane development.
The Challenge: Humanising a High-End Development
Commissioned by Theola, a premier Brisbane marketing agency, the objective was to create a distinctive visual identity for the Eighteen Park development. In a competitive property market dominated by sterile digital renders, the challenge was to "humanise" the project by capturing the soul of Brisbane’s natural beauty—the Moreton Bay Figs, the Jacarandas, and the river. The goal was to create an emotional connection with potential buyers through a medium that suggests longevity, craftsmanship, and local heritage.
The Solution: A Bespoke Linocut Brand Library
I developed a comprehensive library of custom linocut illustrations that became the artistic heartbeat of Eighteen Park’s marketing. By utilising the traditional "Analogue Soul" of linocut carving, I created a versatile visual system that scaled seamlessly from high-impact signage and print brochures to immersive digital campaigns. My role as an off-site art department ensured that these handcrafted assets functioned as a sophisticated bridge between modern architecture and the surrounding biodiversity, ultimately elevating the development's brand perception into the realm of "Visionary Living".
A linocut print of the Brisbane River
