Logo Identity — Biodiversity Legacy

Graphic DesignLogo Design

5 Jan

Written by Matthew Broughton

The final logo for the Spot-Tailed Quoll

Project Scope & Deliverables

Client: Biodiversity Legacy
Project Scope: Custom Logo Identity & Conservation Branding System
Medium & Style: Digital Linocut Illustration, Vector Layout (Adobe Illustrator & Photoshop)
Client Location: Gippsland, Victoria, Australia

The Challenge: Bringing an Analogue Soul to a Digital Identity

The Biodiversity Legacy team approached me to design a unique identity for their Gippsland Spot-Tailed Quoll initiative—a project deeply intertwined with the raw Australian landscape. Their core challenge was to step away from the sterile, corporate aesthetic that dominates modern wildlife branding.

Instead, they needed an identity that felt handmade, organic, and rooted in the soil of the Gippsland forest. When searching for specialised illustrators in Melbourne, they specifically sought out my studio to capture a tactile, earthy visual language, but with a critical technical caveat: the final artwork had to be robust and precise enough to function flawlessly across digital screen applications, merchandise apparel, and physical environmental signage.

The Solution: A Linocut-Inspired Vector Asset Library

To solve this complex brief, I merged my unique background across traditional linocut printmaking, commercial illustration, and technical graphic design. This rare cross-disciplinary approach allowed me to respect the raw, imperfect textures of a hand-carved block print while understanding exactly how that art must perform within a modern corporate identity system.

I began by studying the intricate anatomy, distinct markings, and native habitat of the Spot-Tailed Quoll. Bridging the creative intuition of illustrators with the mechanical precision required by graphic designers, I developed a stylised badge logo and visual system by meticulously translating the characteristic textures of the hand-carved linocut process into a clean, scalable vector format.

This "digital-artisan" fusion resulted in a comprehensive conservation branding suite, featuring the hero badge logo, a custom web icon library, and high-impact apparel graphics. By seamlessly blending printmaking heritage with modern vector execution, the initiative now has a distinct, production-ready mark—a memorable stamp of authority that elevates their conservation marketing while staying true to the raw craft of the natural world.

Logos for Threatened Species.org.au and the Spot-Tailed Quoll

A selection of the idea and concept development

This project was a fantastic collaboration, and I'm so grateful to Robyn, Maddy, and the entire Biodiversity Legacy team for trusting me with this important task. It's a privilege to be a part of their efforts to protect Australia's endangered species, and I look forward to seeing the positive impact of this initiative in the years to come.

If you'd like to learn more about the Gippsland Spot-Tailed Quoll and how you can support their conservation, please visit the Threatened Species Website: website threatenedspecies.org.au Every little bit helps!