Logo design for Threatened Species - Saving the Spot -Tailed Quoll

7 Feb

Logos for Threatened Species.org.au and the Spot-Tailed Quoll

Creating a Logo for the Gippsland Spot-Tailed Quoll

I'm thrilled to share the story behind a recent project that's close to my heart: designing the logo for the Gippsland Spot-Tailed Quoll initiative, part of the Biodiversity Legacy team's broader mission to protect endangered species in Australia. This project was particularly special, not only because it supports such a vital cause but also because it allowed me to bring my love of linocut printmaking into the digital realm.

An email from Robyn Gower and Maddy Rzesniowieck was the first step in the process. They had come across my Linocut prints and were captivated by the handmade, natural vibe they evoked. They wanted to see if I could create a logo for the Spot-Tailed Quoll that embodied this same style.

Capturing its unique character and the beauty of its natural habitat was my main inspiration. The brief was to create a logo that would be used on their website, t-shirts, stickers, badges and other marketing materials, so it needed to be versatile and easily recognisable.

My design process began with immersing myself in research. I studied images and information about the Spot-Tailed Quoll, paying close attention to its distinctive markings and physical features. I also explored the Gippsland landscape, visualising the forests, rivers, and other natural elements that form the quoll's home.

I wanted the logo to tell a story. It needed to communicate not only the quoll's identity but also the importance of preserving its habitat. The final design features a stylised illustration of the Spot-Tailed Quoll, integrated with elements inspired by the Gippsland landscape. The quoll is depicted in a way that highlights its agility and unique spotted coat, while the surrounding imagery hints at the rich and diverse environment it inhabits.

A selection of the idea and concept development

Translating the handcrafted feel of my linocuts into a digital format was a key challenge. I wanted to retain the texture and slightly imperfect lines that are characteristic of the printmaking process. This involved careful attention to detail and a bit of experimentation to achieve the desired effect.

The result is a logo that I'm incredibly proud of. It’s a symbol of hope for the Spot-Tailed Quoll and a visual representation of the vital work being done by the Biodiversity Legacy team. The logo has a distinct, handcrafted feel, reminiscent of a linocut print. It's designed within a circular frame, giving it a badge-like or stamp-like quality. The overall impression is natural, earthy, and slightly rustic, reflecting the conservation focus and the quoll's natural habitat.

The final logo for the Spot-Tailed Quoll

This project was a fantastic collaboration, and I'm so grateful to Robyn, Maddy, and the entire Biodiversity Legacy team for trusting me with this important task. It's a privilege to be a part of their efforts to protect Australia's endangered species, and I look forward to seeing the positive impact of this initiative in the years to come.

If you'd like to learn more about the Gippsland Spot-Tailed Quoll and how you can support their conservation, please visit the Threatened Species Website: website threatenedspecies.org.au Every little bit helps!