Packing design for Subtle Tea
Samantha Griggs from Subtle Tea asked me to design and produce a logo and packaging for their new product, Lemon Iced Vodka, which is created locally in Melbourne.
Samantha wanted to design packaging that would appeal to her target demographic - twenty-somethings that don't want artificial sweeteners, sugars, or flavours in their alcoholic beverages.
Illustration was used to convey a bright, fresh vintage mood while yet depicting a high-quality product.
Here is a link to their website www.subtletea.com.au
Final design for the Subtle Tea, Lemon Iced Tea labels and packaging
24 pack packaging design with the can designs and illustration. Photo courtesy of www.subtletea.com.au
A series of illustrations was created for social media and the web.
Above is an example of how the design progresses from the initial idea and brief through to the final logo.
